# What Is Advertising Spend (AS)?

Canonical HTML: https://capitalsourcingpartners.com/learn/metrics/advertising-spend

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## Definition

The direct expenditure associated with paid advertising and other governed paid acquisition channels.

## Related index

- Metrics index: https://capitalsourcingpartners.com/learn/metrics
- Metrics index markdown: https://capitalsourcingpartners.com/learn/metrics.md