# What Is Investor Engagement Score (IES)?

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## Definition

Investor Engagement Score (IES) measures the overall level of meaningful interaction between prospective investors and an organization throughout the investor journey.

## Full page content

Engagement may include educational content consumption, meeting participation, email interaction, webinar attendance, due diligence activity, and direct communication.

 Why It Matters

 Higher-quality engagement often reflects increasing investor interest and confidence.

 Business Value

 - Measures relationship activity.
- Supports personalized communication.
- Identifies engaged investors.
 Related AIAS Metrics

 ICS • ITV • InvRS

 Related AIAS Phase(s)

 Phase 3: Adaptive Investor Journey

## Related index

- Metrics index: https://capitalsourcingpartners.com/learn/metrics
- Metrics index markdown: https://capitalsourcingpartners.com/learn/metrics.md