# What Is Investor Journey Velocity (IJV)?

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## Definition

Rate at which appropriate investors progress through defined relationship and decision stages.

## Full page content

Investor Journey Velocity (IJV) measures the rate at which appropriate investors progress through defined relationship and decision stages. It shows whether momentum is building or stagnating across the acquisition process.

 Why it matters

 Slow progression ties up team capacity and delays capital formation, even when investors are ultimately qualified. IJV allows fund managers to spot where the pace of a well-designed investor journey design is not being realized in practice.

 How to calculate it

 Measure the average time investors spend at each defined stage of the journey, then track changes in overall stage-to-stage transition speed across cohorts or time periods.

 What good looks like

 In most cases, a faster, consistent velocity suggests a well-functioning process, though speed should never come at the expense of thorough qualification. A stronger result may suggest that persistent investor follow-up is keeping relationships active between stages.

 Common failure mode

 A common failure mode is pushing investors to the next stage prematurely to improve velocity metrics, which can produce a faster-looking pipeline that ultimately converts poorly.

 Relationship to other measures

 IJV is a core Trust Capital measure of process momentum. It relates directly to Investor Journey Stall Rate , Time to Capital Commitment , and Meaningful Investor Conversation Rate .

 Related concepts

 - Investor Journey Stall Rate (IJSR) 
- Time to Capital Commitment (TCC) 
- Meaningful Investor Conversation Rate (MICR) 
- Acquisition Capital Indicator (ACI)

## Related index

- Metrics index: https://capitalsourcingpartners.com/learn/metrics
- Metrics index markdown: https://capitalsourcingpartners.com/learn/metrics.md