# What Is Marketing Equity Direction (MED)?

Canonical HTML: https://capitalsourcingpartners.com/learn/metrics/marketing-equity-direction

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## Definition

The observed direction of change in Marketing Equity across a defined period.

## Related index

- Metrics index: https://capitalsourcingpartners.com/learn/metrics
- Metrics index markdown: https://capitalsourcingpartners.com/learn/metrics.md