# What Is Referral Generation Rate (RGR)?

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## Definition

Referral Generation Rate (RGR) measures how frequently existing investor relationships generate introductions to new prospective investors.

## Full page content

Why It Matters

 Trusted investor referrals often represent some of the highest-quality acquisition opportunities.

 Business Value

 - Measures relationship advocacy.
- Reduces acquisition costs.
- Strengthens investor networks.
 Related AIAS Metrics

 RCI • ILV • InvRR

 Related AIAS Phase(s)

 Phase 6: Investor Relationship & Retention

## Related index

- Metrics index: https://capitalsourcingpartners.com/learn/metrics
- Metrics index markdown: https://capitalsourcingpartners.com/learn/metrics.md