Do we need existing marketing assets?
Direct answer
No. We work with firms that have established marketing materials and with firms starting from scratch.
Expanded explanation
No existing marketing assets are required to begin. Engagements are structured to work equally well with firms that already have established materials and firms that are building their investor acquisition presence from the ground up.
Why it matters
Fund managers at different stages have very different starting points, from a fully built website and content library to nothing beyond a pitch deck. Requiring a baseline of assets before engaging would exclude many firms that most need structured investor acquisition support.
How it works in practice
If a website, content library, investor materials, or campaigns already exist, the assessment evaluates what to keep, refine, or replace based on how well it supports the investor journey. If none of this exists yet, the required assets are built as part of the engagement, sequenced according to the scope of work.
What it means for fund managers
You are not penalized for starting from scratch, nor are you forced to discard materials that are already working well. Either way, the outcome is a set of assets purpose-built to support investor acquisition rather than generic marketing collateral repurposed for capital raising.