What Is Investor Time to Funding from First Contact (ITF-FC)?

Investor Time to Funding from First Contact (ITF-FC) measures the average number of calendar days between the first documented contact with a prospective investor and the date their capital is received and the investor is marked as funded in the system.

Start event (First Contact): The earliest logged, two-way interaction with the investor — such as a phone call, video meeting, in-person meeting, or email reply — recorded as an activity in the CRM. One-way marketing touches such as ad impressions, email sends, or page views are excluded.

End event (Funded): The date on which the investor's commitment is fully executed, funds are received or cleared, and the investor's status is updated to "Funded" (or equivalent) in the CRM.

Unit: Days, rounded to one decimal place if desired.

Per-investor calculation: Funded Date minus First Contact Date, in calendar days.

Portfolio or period metric: The average or median ITF-FC across all investors funded in the selected period.

This metric quantifies pipeline velocity for qualified investors, showing how quickly relationships progress from first live contact to funded capital. It is used to benchmark the effectiveness of the Accredited Investor Acquisition System, track improvements in investor journey speed, and identify bottlenecks between initial meetings and closing.