Can We Keep Our Existing Social Media Accounts?
Direct answer
Yes. Clients retain their existing social media accounts, audiences, followers, content history, and established digital presence. When social media platforms are used as part of an AIAS engagement, Capital Sourcing Partners works with the client's existing accounts when appropriate and manages the activities necessary to support the agreed investor acquisition strategy.
Expanded explanation
Social media accounts are different from the proprietary systems and Investor Acquisition Infrastructure used to operate AIAS.
A fund manager, sponsor, syndicator, or investment organization may have spent years developing its professional presence, publishing content, building audiences, establishing credibility, and creating relationships across social media platforms. Those accounts remain part of the client's digital assets and are not transferred to Capital Sourcing Partners.
Depending on the engagement, existing social media accounts may be used for content distribution, Investor Education, audience development, Digital Investor Acquisition, paid advertising, remarketing, investor communication, and other activities that support the Investor Journey.
Capital Sourcing Partners may be granted the appropriate level of access necessary to manage, publish, advertise, measure, analyze, or optimize activities performed as part of the engagement. The specific access requirements depend on the platforms being used and the scope of services provided.
The client retains ownership of its social media accounts.
Capital Sourcing Partners retains ownership of AIAS, its proprietary Investor Acquisition Infrastructure, system architecture, workflows, methodologies, measurement models, processes, and other protected intellectual property.
Social media platforms are channels through which investor relationships can be initiated, educated, and developed. They are not the AIAS system itself.
When appropriate, information generated through social media activity may contribute to Data Capital and Intelligence Capital used to understand audience behavior, improve communication, evaluate marketing performance, refine investor acquisition strategies, and continuously improve AIAS, subject to applicable agreements, platform policies, privacy requirements, and legal obligations.
If an engagement ends, the client's social media accounts, existing audiences, followers, and account-level content remain with the client, subject to the terms and policies of the applicable social media platforms.
AIAS does not require clients to surrender ownership of their existing digital presence.
Instead, Capital Sourcing Partners uses appropriate social media channels as part of a broader, customized Investor Acquisition Infrastructure designed to help initiate investor relationships, support Investor Education, develop Relationship Capital, gather Data Capital, create Intelligence Capital, and improve investor acquisition performance over time.