Metric

What Is Investor Engagement Score (IES)?

Investor Engagement Score (IES)

Investor Engagement Score (IES) measures the overall level of meaningful interaction between prospective investors and an organization throughout the investor journey.

Engagement may include educational content consumption, meeting participation, email interaction, webinar attendance, due diligence activity, and direct communication.

Why It Matters

Higher-quality engagement often reflects increasing investor interest and confidence.

Business Value

Measures relationship activity.
Supports personalized communication.
Identifies engaged investors.

Related AIAS Metrics

Investor Confidence Score (ICS) • Investor Trust Velocity (ITV) • Investor Readiness Score (InvRS)

Related AIAS Phase(s)

Phase 3: Adaptive Investor Journey