Metric

What Is Qualified Investor Rate (QIR)?

Qualified Investor Rate (QIR)

Qualified Investor Rate (QIR) measures the percentage of prospective investors who successfully become qualified investor relationships.

This metric evaluates how effectively investor acquisition efforts attract individuals who meet predefined qualification standards and align with the organization's Ideal Investor Profile.

Why It Matters

High inquiry volume does not necessarily produce qualified investors. QIR measures acquisition quality rather than marketing activity.

Business Value

Improves acquisition effectiveness.
Evaluates targeting quality.
Supports continuous optimization.

Related AIAS Metrics

Investor Acquisition Cost (IAC) • Investor Quality Score (IQS) • Accreditation Qualification Rate (AQR)

Related AIAS Phase(s)

Phase 1: Investor Acquisition