Metric
What Is Referral Generation Rate (RGR)?
Referral Generation Rate (RGR)
Referral Generation Rate (RGR) measures how frequently existing investor relationships generate introductions to new prospective investors.
Why It Matters
Trusted investor referrals often represent some of the highest-quality acquisition opportunities.
Business Value
- Measures relationship advocacy.
- Reduces acquisition costs.
- Strengthens investor networks.
Related AIAS Metrics
Relationship Capital Index (RCI) • Investor Lifetime Value (ILV) • Investor Referral Rate (InvRR)
Related AIAS Phase(s)
Phase 6: Investor Relationship & Retention